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Oceans and fisheries
News article6 November 2023Directorate-General for Maritime Affairs and Fisheries

AI boosts maritime commerce thanks to Seaber software & BlueInvest

Aerial top view of container freight cargo ship. ©APchanel/
Aerial top view of container freight cargo ship.

What if there was a way to digitise the marine commerce sector through artificial intelligence (AI) and machine learning (ML)?

Seaber, a Finnish maritime software company, empowers ship and cargo owners with advanced tools to streamline commercial planning processes.

Revolutionising maritime planning with AI

Seaber developed a cutting-edge AI-assisted fleet scheduling planner. This tool aims to provide users, specifically ship and cargo owners, with better control over their commercial planning processes. By this, users can effectively and efficiently control bulk cargo orders, fleets and vessel utilisation, port timings and rotations.

This optimises cost control, fuel consumption, and reduces emissions, aligning with Seaber's commitment to reducing marine pollution and fostering sustainability.

Unlocking global maritime transformation

The company envisions close collaboration with charter and shipowner companies to digitally transform maritime logistics on global scale. Seaber's platform acts as a unifying space. It enhances workforce efficiency, operational effectiveness, and collaborative efforts within the maritime industry, propelling it into the digital age.

AI in shipping. AI is transforming the shipping industry by enhancing efficiency, safety and sustainability. Optimises routes through data analysis. Predictive maintenance systems reduces downtime and minimise breakdown risks. AI cameras enhance crew safety by identifying hazardous conditions. Efficient cargo management. Ports operations benefit from reduced turnaround times. AI monitors emissions to reduce the environmental impact. Informed decisions through market trend analysis.

Seaber’s growth trajectory thanks to BlueInvest

Seaber's commitment to excellence has earned the Seal of Investment Readiness from BlueInvest. This comprehensive programme included 10 days of coaching with the specific goal of enhancing their investment readiness. Their dedicated coach commenced work with them in January 2021. Together, they meticulously developed a tailored coaching plan, investing about six months in refining it before successfully wrapping up in June 2021.

As a result, they managed to secure €1.5 million in funding the same year. Seaber used the fund to further increase product development, as well as to improve sales and marketing activities. Since then, the firm has grown and started multiple partnerships, among others with Stora Enso, Ultratank and Nestle.

CEO Sebastian Sjöberg stated: “the Readiness Assistance programme has played a pivotal role in advancing Seaber in the blue economy business. The programme, coupled with coaching from a BlueInvest expert, has paved the way for Seaber to become investment-ready and to secure € 1.5 million in funding.

With successful implementations and paying customers secured post BlueInvest participation, Seaber is optimistic about its growth trajectory. As Seaber sails forward, the company invites potential stakeholders to join hands in enhancing the future of maritime logistics.


BlueInvest Readiness Assistance is an exclusive coaching programme. It targets high potential EU start-ups and SMEs with innovative and sustainable products and solutions for the Blue Economy. Businesses and projects selected for Investment Readiness Assistance will receive coaching packages tailored to their readiness levels and business objectives. The programme is impact-driven, with a clear focus on providing business support to help start-ups and SMEs build capacities for growth and attract investment.

Interested? Apply now by registering to the BlueInvest Community and completing the dedicated Readiness Assistance application form.

The current application deadline is the 15 December 2023. For any questions, reach out to lu_blueinvestpwc [dot] com.

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Publication date
6 November 2023
Directorate-General for Maritime Affairs and Fisheries